When Behavioral Economics Meets Climate Change, Guess What’s Coming for Dinner?
When a meat-based entrée is being served, and people are offered a vegetarian alternative, about 5 to 10 percent will request it. But what if the choices were reversed? Organizers of the 2009 Behavior, Energy and Climate Change Conference, which began Monday in Washington, tried an experiment: They made a vegetarian lunch the default option, and gave meat eaters the choice of opting out. Some 80 percent went for the veggies, not because there were lots of vegetarians in the crowd of about 700 people but because the choice was framed differently. [...more]
