Tag Archive | "Conscious"

Our Unconscious Brain Makes The Best Decisions Possible

Researchers at the University of Rochester have shown that the human brain—once thought to be a seriously flawed decision maker—is actually hard-wired to allow us to make the best decisions possible with the information we are given. [...more]

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Madison Avenue Magic: Study Reveals Positive Effects of Unconscious Exposure to Advertisements

Fads have been a staple of American pop culture for decades, from spandex in the 1980s to skinny jeans today. But while going from fad to flop may seem like the result of fickle consumers, a new study suggests that this is exactly what should be expected for a highly efficient, rationally evolved animal. [...more]

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