Kraft Foods, on the other hand, is still neck-deep in the program and insists it will continue to use the “Smart Choices” symbol on its own processed, factory-made food products. The Smart Choices organization itself also continues to defend its position, declaring that labeling processed, sugared-up dead foods as “Smart” is a great idea. “Our nutrition criteria are based on sound, consensus science,” said Smart Choices chair Mike Hughes (in all seriousness).

As NaturalNews previously reported (http://www.naturalnews.com/027077_n…), the fraudulent Smart Choices food labeling program was being led by a Tufts University dean named Dr. Eileen Kennedy, a woman who continues to insist that sugary breakfast cereals made with 40% sugar, artificial coloring chemicals and partially-hydrogenated oils are really, really healthy for kids! (Eat more!) To paraphrase her view, they’re smart choices because they are “better than a donut.”

The whole purpose of the Smart Choice program, of course, was to influence gullible parents into buying highly-processed, dead food products that earn more profits for participating food companies. And in order to accomplish that, this group had to abandon commonsense nutrition and push processed food products onto a nation full of children who are already obese, diabetic and increasingly diagnosed with ADHD.

That’s why Michael Jacobson from the CSPI resigned from the group early on. He said publicy, “It was paid for by industry and when industry put down its foot and said this is what we’re doing, that was it, end of story.”

The American Society for Nutrition pretends to invoke science

This Smart Choices program was also engineered in part by the American Society for Nutrition, a corporate-sponsored group that caters to the financial and political interests of its members like GlaxoSmithKline, Eli Lilly, Monsanto, Procter & Gamble, the Sugar Association, Abbott Laboratories, National Cattlemen’s Beef Association, ConAgra Foods, National Dairy Council, PepsiCo and the drug giant Wyeth. (http://www.nutrition.org/media/abou…)

(Are you starting to get the picture here yet?)

The American Society for Nutrition has now removed their former page touting the Smart Choices program (http://www.nutrition.org/news/smart…). Now, the page just says, “The page you requested is forbidden. The page you are looking for is restricted.”

For its role in the Smart Choices scheme, the American Society for (Mal?)Nutrition has received the Integrity Disgrace Award from TheNewIQ.com. (http://www.thenewiq.com/integritywa…).

Page 19 of its 2007-2008 annual report explains that the American Society for Nutrition seeks to “Position [itself] as an authoritative leader in nutrition through science.”

It’s laughable, of course, when you’re pushing refined sugar to children and calling it a “smart” choice. Where’s the science in that? Maybe all the scientists they hired are whacked out on a sugar high from eating too much Froot Loops…

Complete marketing hoax

I find it fascinating that the minute the FDA says it’s going to investigate the Smart Choices labeling program, the big food companies who funded the project flee like cockroaches scurrying under the kitchen counter. If the Smart Choices program was really based on such great nutritional science as its hucksters claim, then why did these food companies distance themselves as quickly as possible the minute a hint of scrutiny was announced?

The reason, of course, is because the entire Smart Choices program was a fraud to begin with. Nutritionally, it was a complete joke, and from a regulatory point of view, it was a disaster… did anybody really think the processed food industry could police itself?

If a genuine Smart Choices labeling program were ever put into place, it should have required large red warning symbols on virtually all the products from the participating companies. “Warning: Don’t eat this unless you, too, want to get cancer, diabetes and heart disease! (50 cents-off coupon on back!)”

I can’t think of a single product made by PepsiCo that’s actually good for you. Kellogg has some products that could qualify as somewhat nutritious, but Kraft Foods manufactures primarily nutrient-depleted, processed dead foods that in my opinion no parent should ever feed a child. It’s difficult to imagine any of these being labeled “smart” anything. Processed, dead foods loaded with sugar and refined carbohydrates actually make children obese and diabetic, and diabetes has been scientifically linked to impaired cognitive function (http://www.naturalnews.com/027281_d…). So if you really do the math on processed foods, they tend to make kids stupid, meaning this “Smart Choice” program would have been more accurately named, “Stupid Foods!”

Why did the FDA tolerate this fraud for so long?

It’s a relief to see this fraudulent Smart Choices program falling apart so quickly. The program was an outright fraud that pushed health-harming disinformation onto parents and families.

Of course, that was the whole point of the program, and it would have succeeded if it wasn’t so blatantly stupid to begin with. With Smart Choices, the food industry tried to hoodwink the entire American population, and they got schooled on it by a few outspoken nutritionists who exposed the program as complete bunk. Dr. Eileen Kennedy also got an earful, most likely, for her role as head honcho of the fraudulent program, if not for her hilarious comment about processed foods being “smart” because they’re better than donuts.

Any person who tries to push 40% sugar cereals onto children while labeling it a “Smart Choice” probably deserves to be caned in a public square in Singapore. Or better yet, they should have their hands tied behind their backs and thrown into a neck-deep marsh pit full of soggy Froot Loops then ordered to try to eat their way back to shore without getting diabetes…

But here’s my real question: You know how the FDA conducts raids on herbal companies that dare to tell the truth about their herbal products, like the fact that astragalus supports immune function? (http://www.naturalnews.com/027303_t…) Well, why isn’t the FDA threatening PepsiCo, Kraft Foods, Unilever and Kellogg with the confiscation of their products that are being sold through these fraudulent labeling claims?

In other words, why does the FDA threaten companies that tell the truth on their labels, but it completely ignores (influential) companies that lie on their labels? If the FDA had any real credibility left, it would have sent nasty warning letters to these big food companies long ago, threatening their CEOs with criminal arrest and prosecution, confiscating their products, shutting down their companies and listing them on the FDA website as violators of federal law.

But that never happened. Care to guess why? The answer, as you well know, is because in the food and drug industries, MONEY TALKS. The companies with the big bucks get a wink and a nod instead of a threatening letter. In fact, it was only after a huge public outcry forcing the FDA’s hand that these food companies decided to flee the Smart Choice labeling program at all. Had nobody raised a stink about it, absolutely zero enforcement action would have taken place.

Food companies will get away with everything the public lets them get away with. They will use dangerous chemical additives in their products, they’ll target children with obesity-promoting sugary cereals, they’ll engage in blatant labeling fraud to promote junk products as “smart,” they’ll use clever packaging illusions to make a small quantity of food look larger, and they’ll even lobby lawmakers in Washington to stop the passage of any new laws that might hamper their ability to keep on selling disease-promoting products to a gullible population of hungry (but nutritionally deficient) consumers.

The only way to stop these crooks is to stand up and shout the truth about what’s they’re trying to shove down our throats. From processed white sugar via genetically modified sugar beets to snack chips laced with monosodium glutamate, these companies are in the business of selling poison to a population that’s already among the sickest in the world.

When will the criminal investigations begin?

What we really need in America goes way beyond any labeling program. What we really need is an army of deputized nutritional investigators to arrest and prosecute these food company executives for poisoning our children with aspartame, MSG, chemical food additives and nutrient-depleted processed ingredients like sugar and white flour. We need food company executives to start serving jail time for the crimes of negligence they’ve committed against our people.

People have a right to nutritious food. When they are forced to eat from a national food supply that makes them diseased and nutrient deficient, that’s a crime. When sodas and junk foods are sold in vending machines in public schools, that’s a crime against children. And when food companies engage in blatant marketing fraud to try to push their dangerous, disease-causing products onto gullible consumers, that’s a violation of federal labeling laws and should be prosecuted as such.

It’s time we took the crooked food companies to task. It’s time we demanded honest, nutritious food that prevents disease and supports both mental and physical health. And as long as we tolerate the shenanigans of both the FDA and the big food companies it is protecting, we’ll never get a national food supply that promotes a healthy population.

Here are some things you might want to check out to learn more:

This report from Yale University researchers details the marketing of sugary cereals to children:
http://www.cerealfacts.org/media/Ce…

Be sure to watch the movie Food, Inc.:
http://www.foodincmovie.com/

You’ll find the trailer on YouTube:
http://www.youtube.com/watch?v=5eKY…

Reposted from NaturalNews.

Forecast growth in 2008 cereal production could ease tight global supply.

The cereal import bill of the world’s poorest countries is forecast to rise by 56 percent in 2007/2008. This comes after a significant increase of 37 percent in 2006/2007, FAO said today.

For low-income food-deficit countries in Africa, the cereal bill is projected to increase by 74 percent, according to the UN agency’s latest Crop Prospects and Food Situation report. The increase is due to the sharp rise in international cereal prices, freight rates and oil prices.

International cereal prices have continued to rise sharply over the past two months, reflecting steady demand and depleted world reserves, the report said. Prices of rice increased the most following the imposition of new export restrictions by major exporting countries. By the end of March prices of wheat and rice were about double their levels of a year earlier, while those of maize were more than one-third higher, according to the report.

FAO has launched an Initiative on Soaring Food Prices (ISFP), offering technical and policy assistance to poor countries affected by high food prices in order help farmers boost production in the coming agricultural seasons. Farmers can achieve higher yields and increase production areas if they have access to inputs such as improved seeds, organic and inorganic fertilizer and water. Field activities are starting in Burkina Faso, Mauritania, Mozambique and Senegal. FAO will also help governments prepare actions and strategies to increase agricultural production. In collaboration with the World Food Programme, IFAD and other partners, FAO will enlarge its food market information system to pull together and analyze various data sources at local, national and international levels and to disseminate this information. FAO has allocated US$17 million for these activities.

Domestic food prices spur social unrest

Prices of bread, rice, maize products, milk, oil, soybeans and others basic foods have increased sharply in recent months in a number of developing countries, despite policy measures — including export restrictions, subsidies, tariff reductions and price controls — taken by governments of both cereal importing and exporting countries to limit the impact of international prices on domestic food markets.

Food riots have been reported in Egypt, Cameroon, Cote d’Ivoire, Senegal, Burkina Faso, Ethiopia, Indonesia, Madagascar and Haiti in the past month. In Pakistan and Thailand, army troops have been deployed to avoid seizing of food from the fields and from warehouses.

“Food price inflation hits the poor hardest, as the share of food in their total expenditures is much higher than that of wealthier populations,” said Henri Josserand of FAO’s Global Information and Early Warning system. “Food represents about 10-20 percent of consumer spending in industrialized nations, but as much as 60-80 percent in developing countries, many of which are net-food-importers.”

2008 forecast: production up

According to FAO’s first forecast world cereal production in 2008 is to increase by 2.6 percent to a record 2 164 million tonnes. The bulk of the increase is expected in wheat, following significant expansion in plantings in major producing countries.

“Should the expected growth in 2008 production materialize, the current tight global cereal supply situation could ease in the new 2008/09 season,” the report said.

But much will depend on the weather, FAO cautioned, recalling that at this time last year prospects for cereal production in 2007 were far better than the eventual outcome. Unfavourable climatic conditions devastated crops in Australia and reduced harvests in many other countries, particularly in Europe.

“Favourable climatic conditions will be even more critical in the new season because world cereal reserves are depleted,” the report said.

According to FAO’s forecast, world cereal stocks are expected to fall to a 25-year-low of 405 million tonnes in 2007/08, down 21 million tonnes, or 5 percent, from their already reduced level of the previous year.

“Any major shortfalls resulting from unfavourable weather, particularly in exporting countries, would prolong the current tight market situation; contribute to more price rallies and exacerbate the economic hardship already facing many countries,” the report said.

FAO urges all donors and International Financing Institutions to increase their assistance or consider reprogramming part of their ongoing aid in countries negatively affected by high food prices. A tentative estimation of the additional funding required by the governments to implement country projects and programmes for dealing with soaring food prices ranges between US$ 1,2 and 1,7 billion. The release of these funds can provide important support for poor farmers, including access to inputs and assets, to enhance the food supply response in the next agricultural seasons.

Worldwide, 37 countries are currently facing food crises, according to the report. Click here for the complete list of countries in need of external assistance.

Reprinted from FAO.