Archive | Neuroscience

How to build a bigger brain

UCLA researchers report that certain regions of the brain in long-term meditators were larger than non-meditators. Specifically, meditators showed significantly larger volumes of the hippocampus, and within the orbito-frontal cortex, thalamus and inferior temporal gyrus, all regions of the brain known for regulating emotions. [...more]

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Physical activity may strengthen children’s ability to pay attention

Research led by a University of Illinois kinesiology and community health professor suggests that physical activity may increase students' cognitive control -- or ability to pay attention -- and also result in better performance on academic achievement tests. [...more]

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Our Unconscious Brain Makes The Best Decisions Possible

Researchers at the University of Rochester have shown that the human brain—once thought to be a seriously flawed decision maker—is actually hard-wired to allow us to make the best decisions possible with the information we are given. [...more]

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Madison Avenue Magic: Study Reveals Positive Effects of Unconscious Exposure to Advertisements

Fads have been a staple of American pop culture for decades, from spandex in the 1980s to skinny jeans today. But while going from fad to flop may seem like the result of fickle consumers, a new study suggests that this is exactly what should be expected for a highly efficient, rationally evolved animal. [...more]

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Inside the consumer mind: U of M brain scans reveal choice mechanism

Akshay Rao, a marketing professor at the University of Minnesota's Carlson School of Management, has conducted research that shows that decision making is simplified when a consumer considers a third, less attractive option. For example, when a second, less desirable sweater is also considered in the situation above, the shopper could solve their conundrum by choosing the more attractive sweater. [...more]

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UCLA expert blames American values for health-care crisis

To heal our ailing health care system, we need to stop thinking like Americans. That's the message of two articles by UCLA's Dr. Marc Nuwer, a leading expert on national health care reform, published this week in Neurology, the journal of the American Academy of Neurology. [...more]

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EEGs show brain differences between poor and rich kids

University of California, Berkeley, researchers have shown for the first time that the brains of low-income children function differently from the brains of high-income kids. [...more]

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Brain signals less satisfaction for obese people, research shows

Obese individuals may overeat because they experience less satisfaction from eating food due to a reduced response in their brains' reward circuitry, according to a new study by Eric Stice, psychology researcher at The University of Texas at Austin. [...more]

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Neuroscientists Discover A Sense Of Adventure

Wellcome Trust scientists have identified a key region of the brain which encourages us to be adventurous. The region, located in a primitive area of the brain, is activated when we choose unfamiliar options, suggesting an evolutionary advantage for sampling the unknown. It may also explain why re-branding of familiar products encourages to pick them off the supermarket shelves. [...more]

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Are humans hardwired for fairness?

Is fairness simply a ruse, something we adopt only when we secretly see an advantage in it for ourselves? Many psychologists have in recent years moved away from this purely utilitarian view, dismissing it as too simplistic. Recent advances in both cognitive science and neuroscience now allow psychologists to approach this question in some different ways, and they are getting some intriguing results. [...more]

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